1000+否定关键词列表清单速速Get！

实操过谷歌广告的盆友们，肯定对“否定关键词negative keyword”这个概念不陌生了。

今天就跟大家系统说说否定关键词。

什么是否定关键词？

谷歌广告的否定关键词是一种设置，用于帮助广告主排除特定的搜索查询或主题，以便他们的广告不会在与这些关键词相关的搜索结果中显示。这有助于广告主更精确地定位其目标受众，避免广告显示在与他们的产品、服务或品牌无关的搜索结果中，从而提高广告投放的效果和点击率。

通过设置否定关键词，广告主可以避免浪费预算在不相关的点击上，并确保他们的广告仅显示在与其业务相关的搜索结果中。例如，如果一个餐厅想要在谷歌上投放广告，但不想在与食谱或烹饪方法相关的搜索结果中显示，他们可以将类似于“食谱”、“做法”等关键词添加为否定关键词，这样他们的广告就不会在这些搜索查询的结果中显示。

通过精心选择和管理否定关键词，广告主可以提高广告投放的效果，使其更有针对性地展示给潜在客户，从而提升转化率并降低广告成本。

如何设置否定关键词

要设置谷歌广告的否定关键词，您可以按照以下步骤进行操作：

登录您的谷歌广告账户。
在右上导航栏中，点击“工具&设置”。
就可以找到否定关键词negative keyword
在“否定关键词”页面，您可以选择添加否定关键词的级别，可以是广告组级别或广告级别。如果您想要应用于整个广告组，选择广告组级别；如果您只想在某个广告下添加，选择广告级别。
点击“添加否定关键词”按钮。
在弹出的窗口中，输入您想要添加的否定关键词。您可以一次添加多个关键词，每个关键词占一行。
选择您希望的匹配类型，例如精确匹配、广泛匹配等。这将决定在何种情况下触发否定关键词。
点击“保存”以应用您的更改。

这样，您添加的否定关键词将不会触发您的广告，从而帮助您筛选出不相关的搜索查询，提高广告的效果和精准性。记得定期检查和更新否定关键词，以确保您的广告仍然能够针对适当的受众展示。

1000个否定关键词

无论你做什么产品，基本都能直接排除以下关键词：

cheap
directions
facebook
sample
samples
sampler
sampling
recipe
myspace
map
maps
video
game
games
free
no charge
no cost
youtube
vimeo
torrent
torrents
download
nude
naked
porn
udemy
craigslist
porno

大品牌词

amazon
ebay
wish
esty
aliexpress
alibaba
walmart
macy

B2B关键词

如果你做2B的，可以考虑排除以下关键词：

about
advice
agencies
agency
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
buy
case studies
case study
class
classes
club
clubs
college
colleges
conference
conferences
consultants
consulting
consumer
council
councils
course
courses
data
define
definition
developer
developers
diagram
direct hire
direct placement
education
employer
employers
employment
example
examples
FAQ
firm
firms
forum
forums
foundations
freelance
freelancer
freelancers
freelancing
full-time
guide
guides
head hunter
hiring
history
home
house
household
image
images
independent contractors
info
information
institute
institutes
intern
interns
internship
internships
job
jobs
journal
journals
learn about
logo
logos
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
overstock
part-time
personal
photo
photos
picture
pictures
position
positions
program
programs
refurbished
recruiter
recruiters
recruiting
report
reports
research
resource
resources
resume
resumes
review
reviews
salaries
salary
sample
samples
school
schools
seminar
seminars
staffing
statistics
stats
store
stores
success stories
success story
temp
temporary
theories
theory
training
tutorial
tutorials
universities
university
what are
what is
white paper
white papers
wiki
wikipedia
workshop
workshops
business to consumer
goods
business-to-consumer
used
vintage
recreational
recreation
hobby
diy
homes

Saas类型的否定关键词

advice
agencies
agency
article
articles
association
associations
blog
blogs
book
bulletin
bulletins
career
careers
case
studies
case study
class
classes
club
clubs
conferences
consultant
consulting
free
define
definition
freelancing
freelancer
faq
home
house
guide
guides
full-time
fulltime
temp
temporary
what are
training
tutorial
tutorials
review
reviews
resource
report
reports
resources
workshop
workshops
wiki
wikipedia
youtube
recruiting
recruiters
salary
salaries
school
schools
university
universities
stats

求职类否定关键词

这些词的搜索人群通常是想找工作或招聘，可以排除（当然如果你是猎头就另说）：

employment
hiring
hire
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
employer
group
occupation
occupations
fulltime
full time
full-time
parttime
part-time
part time
work
openings
postings
sample
pay
range
paid
recruiters
recruitor
recruitors

研究用词

避免在正在寻找研究数据的人中触发广告，这些人可能是在准备论文，或找博客写作灵感：

about
association
associations
organization
organizations
definition
define
diagram
community
example
examples
history
manual
manuals
instruction
guide
instructions
guides
model
map
maps
sample
samples
white
paper
whitepaper
whitepapers
papers
what are
what i
What is
book
books
case studies
case study
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
rating
ratings
opinion
opinions
article
articles
study
studies
information
info
picture
pictures
photo
photos
negative review
bad review
comparison
comparisons
contest
user manual
project

课程类关键词

除非你卖课的，否则可以排除：

classs
class
classes
college
colleges
course
courses
education
school
schools
training
universities
university
learn
community college
tutorial
tutorials
textbook
textbooks
books
st college
state college
best college
local college

低价关键词

如果你卖的是高端产品，那需要排除一些想买便宜货的搜索词。

如果你有一定的品牌知名度，或者搞促销，那可以忽略这一部分

bargain
bargains
blowout
blowouts
cheap
cheapest
clearance
clearances
close out
close outs
closeout
closeouts
deal of the day
deal of the week
deals
deal
discount
discounts
discount code
discount codes
discounted
free
inexpensive
liquidation
lowest
cost
low cost
provider
low price
price
prices
limited
time offer
warehouse
warehouses
chain
odd lots
odd lot
outlet
outlets
mall
malls
online
special
wholesale
wholesales

高端关键词

如果你卖的低价产品，可以考虑排除：

designer
high end
expensive
luxury
luxurious
most expensive
high priced

询价关键词

做C端的更可能需要排除这类词。

price
prices
pricing
quote
quotes
retailer
retailor
retailors
retailers
comparison
reviews
review
good reviews
good review
amazon reviews
amazon review
best reviews
best review
worst revews
worst review
negative review
negative reviews

DIY关键词

除非你是卖手工作品，否则可以排除下面的关键词：

craft
crafts
create
creating
hand made
handmade
home
homemade
how can
how does
how to
make
making
when can
when i
where can

科技软件类关键词

可以排除以下关键字来避免和技术相关的搜索词：

burn
burner
code
community
cd burner
cd
cd code
cd codes
cd burners
desktop
developers
for developers
developors
develeoper
disk
download
downloads
dvd
error
file
files
freeware
freemium
free
forum
game
games
gnu
hack
hacks
video game
support
api
shortcut
shortcuts
shareware
tip
tips
video
windows
apps
appz
iphone
mobile
android
droid
web
apple
microsoft
linux
library
libraries
mac
java
html
css
c++
javascript
excel
do-it-yourself
dbase
delphi
sheet
spreadsheet
fox
firefox
visual basic
ajax
sql
mysql
template
templates
open source
public domain
vb
xp
xml
xls
retail
retailer
retailers
sophortcuts

制造和工业和类

antique

export
exporter
exporters
hobby
hobbies
hobbys
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store
toy
toys
used
vintage

材料类型

这部分考虑清楚再排除，比如你是卖银制耳环，就要把金相关的词排掉，但不要排了银的关键词。

aluminum
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood

污言秽语类

anal
anus
arse
ass
ballsack
balls
bastard
bitch
biatch
bloody
blowjob
blow job
bollock
bollok
boner
boob
bugger
bum
butt
buttplug
clitoris
cock
coon
crap
cunt
damn
dick
dildo
dyke
fag
feck
fellate
fellatio
felching
fuck
f u c k
fudgepacker
fudge packer
flange
goddamn
god damn
hell
homo
jerk
jizz
knobend
knob end
labia
lmao
lmfao
muff
nigger
nigga
omg
penis
piss
poop
prick
pube
pussy
queer
scrotum
sex
shit
s hit
sh1t
slut
smegma
spunk
tit
tosser
turd
twat
vagina
wank
whore
wtf